Swatch | Snoopy and his gang

Just weeks after the first ever Swatch X Peanuts collection, the watchmaker has unveiled three customisable digital designs to put a smile on the wrists of people around the world. These special designs are available online for a limited period.

Peanuts, one of the most popular cartoons of all time, reminds us of the deeper meaning of life: the joy of being together. Charles M. Schulz understood this perfectly when he created Snoopy and his friends. The Biel/Bienne-based brand also shares this approach by capturing happy moments with colourful and innovative watches.

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide. The author first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and among the next generation of students.