Mido | Inspired by architecture

For the past two decades, Mido has drawn its creative inspiration from an art form that spans the ages: architecture. Naturally, this bias has led the brand to be inspired by emblematic buildings that defy time. Born in 2002, the All Dial collection was the first to evoke in its design one of the most famous monuments of ancient Rome: the gigantic Colosseum amphitheatre. Since then, the art of architecture has become part of the creative DNA of the watchmaking house and has influenced all its collections.

To celebrate the 20th anniversary of these unique ties and to underline ever more strongly the values shared with this timeless and visionary discipline, the brand will reveal five exclusive models from its emblematic collections this year: All Dial (The Colosseum, Rome), Baroncelli (the Rennes Opera House), Ocean Star (Europa Point lighthouse, Gibraltar), Multifort (Sydney Harbour Bridge) and Commander (the Eiffel Tower, Paris). Each model will thus pay tribute to the building to which it is linked. These timepieces will be presented in a special anniversary box.