Breitling | A loft in Seoul

Breitling has officially opened its newest and largest flagship, the 750-square-metre Breitling Townhouse Hannam. Two floors combine retail with a Breitling Café, terrace, and the first-ever restaurant, Breitling Kitchen. This opening sets the tone for Breitling’s move into new offerings that go beyond its core watchmaking business.

Breitling’s global points of sale take the form of chic industrial lofts that pair vintage decor with streamlined contemporary design for a modern-retro feel. A second recurring motif is “air, sea, and land” – the three universes for which the watch families were developed.

The Townhouse Hannam includes:

• Flagship Boutique, a 180-square-metre retail space showcasing the latest watch collections in an aviation-lounge-inspired atmosphere;
• Breitling Equipment, a shop-in-shop carrying tools and accessories inspired by the brand’s universes;
• Breitling Kitchen, the brand’s first-ever restaurant in cooperation with chef Kim Hyeong-Kyu. Visitors can choose from seating zones themed by air, sea, and land or reserve a private dining room in the Breitling universe of their choice;
• Breitling Café, an inviting street-level coffee shop serving a well-crafted selection of specialty coffees, freshly baked goods and fine pastries;
• Terrace, an outdoor seating area that serves as both an extension to the café and a private event space;
• Vintage Corridor, a walk-through heritage experience that tells the Breitling story with interactive displays.

The Breitling Townhouse occupies a prominent corner in the trendy Hannam neighborhood. The district, known for its international embassies and luxury fashion flagships, is in growth mode, with the upcoming opening of a luxury apartment complex and the redevelopment of neighboring Yongsan Park. The Breitling Townhouse’s combination of retail with food and beverages is sure to make it a top destination in this vibrant area.