Rolex | The world of cinema

Rolex has always maintained close ties with the world of cinema. Its watches have played their own role on the wrists of legendary characters in numerous films, including multiple Oscar-winning masterpieces. And today, by its support of artistic and technical excellence in filmmaking, Rolex itself has become an acting participant in its own right.

The brand encourages the preservation and transmission of the cinematic arts, promotes excellence and celebrates progress by accompanying living legends as well as budding talents through its Testimonees, its partnership with the Academy of Motion Picture Arts and Sciences (the institution, the awards and the Academy Museum in Los Angeles) and the Rolex Mentor and Protégé Arts Initiative.

In 2017 two major events would cement the longstanding association between Rolex and the film industry. Firstly, director Martin Scorsese joined James Cameron as a Rolex Testimonee. And the same year, the brand sealed its partnership with the film industry’s highest authority, the Academy of Motion Picture Arts and Sciences.

The Academy’s missions are to promote excellence in film and preserve its legacy for future generations, to spark the imagination and to celebrate cinema’s universal values.

Rolex became the Exclusive Watch of the Academy of Motion Picture Arts and Sciences, Proud Sponsor of the Oscars and Exclusive Sponsor of the Governors Awards. The watchmaker is also a Founding Supporter of the Academy Museum of Motion Pictures which opened in Los Angeles in September 2021.