Alpina | 100% recycled stainless steel case

Automatic Calanda, its first timepiece to feature a 100% recycled stainless steel case, and one of the first in the world to draw on this process. Fitted to a recycled plastic wristband, Alpina’s new diver is available in just 300 units, and is part of a movement to protect our planet and its oceans, in step with the company’s eco-friendly policy.

Manufactured by Thyssen Krupp, this PuReSteel recycled stainless steel boasts the highest level of quality currently available on the market, and is primarily sourced from the maritime shipping industry. To mark the occasion, this new Seastrong Diver 300 Automatic pays tribute to the highly symbolic Calanda, the first ship to fly the Swiss flag.

Alpina has been taking concrete action to preserve the environment, reduce waste, and protect our coasts since 2020, in a move to shift towards greater eco-friendliness within the watchmaking industry.

In line with the company’s eco-friendly policy, the new Seastrong Diver 300 Automatic Calanda sits atop a recycled plastic (PET) wristband in harmonious grey and black. Each watch comes in a case entirely made from recycled plastic, alongside a single-page warranty and a certificate of authenticity printed on FSC Recycled-certified paper, thereby cutting back on the amount of paper and ink used.