Hublot | Design Prize

For seven years, Hublot has been supporting, showcasing, guiding and inspiring the designers of the future. On October 15th 2021, at the Serpentine Gallery in London, the 2021 edition of the Hublot Design Prize was awarded to Mohammed Iman Fayaz for his work Independence of expression & cultural diversity and gender.

A New York-born illustrator, designer and contemporary artist, Mohammed lives in Brooklyn. Through his posters, works of art, infographics and short films, he explores cultural diversity and gender. On display at the Brooklyn Museum and the Institute of Contemporary Art, Boston, his work has recently been included in MoMa’s collection. Full of contrast, his works speak of joy, pain, intimacy and desire.

Now an unmissable event in the design calendar, the Hublot Design Prize is a platform for artistic expression, a showcase for talent, a launch-pad for careers, between patronage and mentorship. Its principle is simple: an independent panel of four experts in contemporary design from across the world each put forward five candidates to create a longlist of 20 designers, with eight finalists selected in a second round.

The Hublot Design Prize is open to designers from across the world whose work can be described as furthering innovation in design: experimental, pioneering, and integrating avant-garde techniques and materials or new technologies, whilst working towards an environmental and social goal.

At the same time, The “Pierre Keller Award” went to Federica Fragapane and to Eva Feldkamp who both received 15,000 francs each.