Swatch | Laax Open

From January 11 to 15, Swatch set up shop at the Laax Open 2022, Europe’s most important freestyle snowboarding event and the final gateway to the Beijing Olympic Winter Games. Featuring the world’s best athletes, the competition welcomed over 180 snowboarders who faced off in slopestyle and halfpipe events. The men’s and women’s finals were the highlight of the show.

The Laax Open, which combines competition and the art of living, also involved fun activities off the slopes for the general public. The Biel/Bienne-based company also presented a special watch bearing the Laax Open logo. Equipped with the SwatchPAY! contactless payment function, this watch is the essential accessory for skiing with a free spirit and light pockets. It has two straps, one for everyday use and a longer one to wear on ski or snowboard equipment.