TAG Heuer | New generation of connected watches

The Swiss brand has introduced a new generation of connected watches combining elegance and sports performance. These two new models pave the way for an ever-evolving digital ecosystem, bringing together sports activities, wellness apps and elegant watch faces inspired by iconic watch chronographs.

Building on TAG Heuer’s longstanding tradition in the world of sports, the largest model with its 45mm diameter combines sporty design with the feel of a traditional high-end timepiece featuring a large ceramic bezel. This watch gives an impression of increased fluidity. The crown is wide and raised in relation to the watch, making it easy to access and adjust with just one finger.

The brand-new 42mm model offers a more refined look designed for greater elegance. It can be worn at chic events, in the office or for sports. It features a more refined case, ergonomic steel pushers, a slim bezel and a bracelet fully integrated into the design.

In terms of software, the company has also introduced its new “Riverside” watch face, which comes to life with an immersive effect illustrating the passage of time, as well as a new wellness version displaying important information about the user’s physical activities. Guided workout programmes are the big news this year. Designed for users who want to stay in shape, these are series of exercises with predefined durations that are offered. Owners who have their own programme can easily customise it.

Finally, customers can now choose from a wide selection of straps and bracelets, including leather or steel versions, while rubber straps in a variety of colours are available for a sportier, more rugged look.

The new-generation TAG Heuer Connected was on sale on 10 March worldwide in selected shops and on the brand’s website.