Maurice Lacroix | Red Bull Dance Your Style

Maurice Lacroix has become the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: red or blue. Ultimately, the audience must choose.

This new partnership offers to the watchmaker an exciting medium for engaging with its clients, the so-called Generation Z. These individuals are ambitious, competitive, connected and urban, characteristics shared by Red Bull Dance Your Style and Maurice Lacroix.

Red Bull Dance Your Style is a global street dance event series with a unique battle for mat. From hip hop to house, to locking to popping, dancers who participate in this competition must impress the crowd and ultimately win their vote.