Breitling | Street art

Breitling and the town of Grenchen are collaborating on a large-scale project that will bring colour to the town of Solothurn. Thanks to the talents of Swiss artist Fabian “BANE” Florin, new street art works will be added to an already remarkable amount of graffiti.

Street art in Grenchen rivals that of a big city. Numerous murals reflect the youthful spirit of the city, which has been recognised by UNICEF as a child-friendly municipality. “For a city of its size, the amount of public modern art is perhaps quite unique”, said François Scheidegger, the city’s mayor.

Grenchen made a name for itself as a city for watchmaking and has been home to Breitling since the 1980s. The brand has now made an indelible mark on the city with an impressive graffiti created by the popular Swiss graffiti artist Fabian “BANE” Florin as a monument to the industriousness of watchmakers. The work of art is about 100 meters long and four meters high and can be found in Léon Breitling-Strasse, adjacent to the brand’s headquarters. The artist was able to experience the work of watchmakers firsthand at Breitling. To symbolise their work, he chose the ant.