Omega | James Bond

On 5 October 1962, one of cinema’s most iconic characters made his on-screen debut. Since that first instalment, the James Bond franchise has spanned an incredible 60 years. On the occasion of this anniversary, the watchmaking brand hosted a black-tie celebration in London, with guest of honour Daniel Craig, to mark 60 years of James Bond.

Based on the novels by Ian Fleming, the 25 films, produced by EON Productions, have laid the foundation for a global cinematic legacy. Omega watches have been an essential part of 007’s famous attire since GoldenEye in 1995, when the Oscar-winning costume designer, Lindy Hemming, equipped 007 with a Seamaster Diver 300M, believing it was the most suitable choice for his British naval background.

With that legacy in mind, Omega created a spy-inspired night at a secret location – featuring a dramatic live experience based on the world of James Bond. The occasion was a fitting tribute to 007, complete with movie props and gadgets from Q’s Lab, while a full line-up of James Bond’s watches was also on display. This included two new Seamaster Diver 300M timepieces specially created for this anniversary.

Attending the celebrations in London were a number of other guests, including the actors Alisha Boe, KJ Apa, Daisy Edgar Jones, Gugu Mbatha-Raw, Hayley Atwell, Stefano Accorsi as well as the content creator, Jacob Rott.