IWC Schaffhausen | Eileen Gu
The watchmaking house welcomed Eileen Gu to the brand’s universe. The almost 18-year-old prodigy is a medal-winning freestyle skier, sought-after fashion model and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to drive representation and inclusion in her sport, aiming to inspire and empower a whole new generation of girls and women across the globe. Her most significant achievement to date came at the X Games 2021 in Aspen, Colorado, where she made history as the first rookie woman ever to win three medals. Two months later, she claimed three more medals at the FIS Freestyle World Ski Championships.