Zenith | New boutique within the Manufacture
Zenith has opened the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith Manufacture makes for a uniquely immersive watch shopping experience. Whether to immortalise a memorable tour of the Manufacture or to purchase a Zenith timepiece from the place of its creation, the Zenith Manufacture Boutique is the perfect place to dive into Zenith’s lore while shopping its full range of watches in a harmonious space blending centuries-old tradition with a contemporary atmosphere.
Upon arriving, visitors are ushered to the boutique area, where warm neutral tones are juxtaposed against a stretching central blue element from the floor to the spiralling staircase that’s backlit to evoke a starry night sky – a symbolic element central to Zenith’s heritage from the time of its foundation and a nod to its “Time to Reach Your Star” philosophy. For those wanting to learn more about Zenith, the “Story Bar” allows visitors to take a moment while diving deeper into the Zenith universe in a surprising and unexpected way. When interacting with any of the four objects behind the Story Bar, videos about the significance of what these objects represent as well as the inspirational stories of individuals from Zenith’s past and present begin to play on the screen.
To celebrate the opening of its boutique, Zenith introduces its latest boutique-exclusive special edition, the Chronomaster Original Boutique Edition. This special edition combines the instantly recognizable and lauded design codes of the earliest El Primero steel chronographs from 1969 with the iconic automatic high-frequency chronograph calibre’s latest iteration that measures and displays elapsed time in 1/10th fractions of a second.
Offering ever more immersive and educational experiences for those who embark to visit the Zenith Manufacture in Le Locle, a Watch Clinic workshop is now proposed with three distinct modules, lasting up to three hours and available in four languages: a basic course on how mechanical movements function, a chronograph course and finally a course on restoration watchmaking.