Breguet | Frieze Art Fair

The brand based in the Vallée de Joux has announced its partnership with Frieze, one of the world’s leading voices in contemporary culture. Running until 2024, this collaboration with Frieze’s five international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles and Frieze Seoul – reinforces Breguet’s longstanding ties to the arts.

On the Breguet booth, visitors will have the opportunity to discover the art of guilloché (hand engraving with a rose engine). An artisan will present this ancient and still relevant technique on a guilloché lathe dating back more than a century. The booth will also be enlivened by artist Pablo Bronstein, who will collaborate with the brand to create new works of art at each fair in 2022, and at Frieze Los Angeles in 2023.