WATCH•SWISS
Events English Français 繁體中文 简体中文 日本語

H. Moser & Cie | Undefeated


The Schaffhausen-based company has revealed its collaboration with Undefeated, the world-famous up-and-coming sportswear brand. The result is a limited-edition Streamliner Chronograph with a sports-inspired aesthetic and imbued with the themes of victory and virtue.

Undefeated was founded in 2002 by James Bond and Eddie Cruz. The first store was opened in Los Angeles on the iconic La Brea Avenue. Today, with 28 outlets worldwide, Undefeated has become one of the most influential brands of its generation. Since its inception, it has built one of the most iconic collaboration portfolios, turning the spotlight on various artists and brands to create highly sought-after limited editions in a variety of fields.

The initiative for the collaboration with H. Moser & Cie came from Eric Cheng, one of the co-owners of Undefeated and an avid admirer and collector of H. Moser & Cie watches, who contacted Edouard Meylan, CEO of the watch company.

The result of this collaboration is the Streamliner Chronograph Undefeated, which for the first time features a charcoal grey DLC coating from the cushion-shaped case to the links of the integrated bracelet. It is fitted with a smoked Black Tiger Camo dial. This motif dear to Undefeated is engraved and then coated with several layers of lacquer, on which the finish is applied to obtain the shaded smoked effect that is an H. Moser & Cie signature. At 12 o’clock sits the Undefeated logo, executed in black rhodium-plated steel and visually counter-balancing the three applied numerals. Just below, H. Moser & Cie signs this creation in light grey, a deliberately discreet choice. Guaranteeing precision, the hands displaying measured time are equipped with a wider base and an extremely fine tip, such as on car speedometers or measuring instruments. To indicate the hours and minutes, the two Maisons have chosen three-dimensional curved hands in two parts, fitted with blocks of anthracite grey Globolight, an innovative ceramic-based material containing Super-LumiNova.

Alongside this 76-piece limited edition, the two brands have created a capsule collection that includes an H. Moser & Cie wall clock and a Friends & Family jacket developed exclusively by Undefeated. 

Published on 2022-07-13