Bvlgari | A metaphysical world

During Vivatech, the international technology trade fair held in Paris from 15 to 18 June, Bvlgari unveiled its metaverse: an immersive, resolutely innovative experience. Developed in line with its core values of excellence, audacity and originality, this new concept once again reinvents the idea of luxury by inviting the public to enjoy unique experiences.

The avatar of Bvlgari’s CEO Jean-Christophe Babin welcomed visitors on a journey through a metaphysical Rome, whose monuments and symbols were reinterpreted through the eyes of the brand. A world bathed in light – one of the major characteristics of the Eternal City – where curious observers were able to immerse themselves in the Maison’s rich heritage, its vision of hospitality, its brand campaigns and its future stores.

Visitors were also able to explore the roof top of the Bvlgari boutique, where they had a unique shopping experience. They were able to interact with jewellery reproductions created using digital goldsmithing techniques; creations suspended in the air, surrounded by the magical atmosphere of a sunset.

During the show, Bvlgari also presented its first NFT high jewellery creation, consisting of three pieces. This exclusive capsule collection includes the unprecedented masterpiece Beyond Wonder, the first NFT jewellery ever made by the brand. It appears to follow the lines of the face and body, like a precious vine. Impossible to achieve in the real world, it comes to life and unfolds its full splendour in the digital dimension.