IWC Schaffhausen | Gisele Bündchen
IWC Schaffhausen has released the fourth edition of its Sustainability Report. This document features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Projects Advisor. As well as outlining the Swiss luxury watch manufacturer’s progress towards its 2022 sustainability targets, the Report looks ahead to the Company’s ambitious roadmap for the future and its new guiding purpose “Engineering beyond time”.
IWC welcomes environmentalist and supermodel Gisele Bündchen as the brand’s first ever Environmental & Community Projects Advisor. Since 2009, she has served as a Goodwill Ambassador for the United Nations Environmental Program, engaging with causes that advocate for biodiversity and wildlife. She has been honoured by Harvard University and UCLA (University of California) for her long-standing commitment to environmental issues.
When IWC carried out the materiality analysis for its latest Report, it identified Biodiversity and Communities as two crucial areas to accelerate their efforts. Gisele will bring her experience with these causes and her passion for protecting the planet to IWC’s sustainability projects. She will also support the manufacturer in identifying initiatives to work on in the future.
IWC began its sustainability journey over a decade ago and the precision, passion and persistence that goes into their watchmaking helps drive their sustainability efforts. Watches produced by IWC are sustainable by default, cherished and handed down to the next generation. In 2020, the Company set nine targets to accomplish by 2022. Despite the pandemic, it has achieved many of its goals and made considerable strides in others.
Following the introduction of paper-based TimberTex straps in 2021, IWC has also announced the launch of its revolutionary MiraTex straps, a first for the market. These straps are made with Mirum, a biobased, plastic-free, circular material that meets IWC’s rigorous standards of durability, flexibility and aesthetic beauty.