Certina | DS+, a new concept
One watch, an infinite number of possibilities. With the DS+, Certina celebrates the premiere of a new watch concept: a timepiece that offers not just a choice of straps, but a range of watch case shapes as well, to be combined to suit your personal preferences. The wearer can opt for a sporty or a vintage look, a maritime or urban style thanks to an ingenious three-part design which can easily change the look of the watch – without using any tools and in just a few steps – to suit the current outfit, a special occasion, or just because of the mood. At the same time, the reliability, solid construction and precision of the mechanical Powermatic 80 movement with Nivachron balance spring remain unchanged.
The secret of the DS+ lies in a three-part construction: watch head, watch case and strap. Each of the three elements is a self-contained unit that can be combined as desired with the other two. The round watch head, available with three different dials, is pressed from below into one of the six stainless steel watch cases and screwed securely into place using a separate crown on the case. An innovative gasket made of bio-sourced material ensures a perfect seal. The strap lugs are located on the case, which makes it possible to use Certina’s quick-change system to attach the desired strap.
Certina retail outlets offer the watches in three different kits, each with a watch head, two watch cases and two straps. All elements can also be purchased individually online.
Kit Aqua & Sport takes a dynamic approach: a black dial with sunray finish encounters the maritime watch case with a unidirectional black rotating bezel, and its sporty version with elongated flanks and six screws. Both are worn with a black and grey fabric strap made from #tide ocean material and a three-row metal bracelet.
Kit Sport & Urban impresses with its elegant bi-colour visuals. The silver-toned dial with gold-coloured indexes and sunray finish is a perfect complement to the pure urban version and its sporty counterpart with its gold PVD coating, dark brown leather strap and stainless steel Milanese bracelet.
Kit Urban & Heritage appeals to fans and friends of vintage watches. The dark blue dial with sunray finish and gold-coloured indexes comes with a cushion-shaped watch case with four visible screws and the bi-colour urban version, worn with the matching blue Nato fabric strap or three-row metal bracelet.